Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How Search Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

by Ayaz Nanji  |  
July 14, 2014

Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail.

The report was based on data from 105,121 tweets sent by 521 North American search marketers active on Twitter, most of whom are SEM practitioners who tweet under their own names rather using brand, agency, or company handles.

The rest of the top 10 most cited industry sources by search marketers are Search Engine Watch, Marketing Land, Mashable, PPC Hero, Search Engine Journal, Moz, WordStream, TechCrunch, and Business Insider.

Below, additional key findings from the report.

Most Retweeted Publishers/Vendors

  • Search Engine Land (@sengineland) is also the most retweeted publisher/vendor by search marketers.
  • Other publishers/vendors frequently retweeted by search marketers include PPC Hero (@ppchero), Bing Ads (@BingAds), Mashable (@mashable), and Marketing Land (@Marketingland).

Most Retweeted People

  • Larry Kim (@larrykim), the founder and CTO of WordStream, is the person most retweeted by search marketers.
  • Other people frequently retweeted by search marketers include Melissa Mackey (@Mel66), Matthew Umbro (@Matt_Umbro), Danny Sullivan (@dannysullivan), and Rand Fishkin (@randfish).

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!