US marketers are more skeptical about the launch of new domain name extensions—such as .NYC and .music—than other US business professionals and marketers in other countries, according to recent research from Sedo.

Some 74% of US marketers say the plan to add hundreds (or even thousands) of new generic top-level domains (gTLDs) will make the Internet more confusing, the survey of 1,150 business professionals from the United States, the United Kingdom, China, and Germany found. Only 50% of total US respondents and 43% of all respondents globally agree with that sentiment.

Moreover, US marketers have a more negative outlook toward new top-level domains than they did a year ago, when 62% said the new gTLDs would make the Internet more confusing.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji