Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.

July is the next most popular month for starting back-to-school shopping (29.2% of parents surveyed), followed by June (7.8%).

Some 6.6% of parents say they wait until after school starts to begin shopping.

Below, additional key findings from the report, which was based on data from a survey of 1,000 parents of school-age children.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji