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Back-to-School Shopping Trends [Infographic]

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Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from

July is the next most popular month for starting back-to-school shopping (29.2% of parents surveyed), followed by June (7.8%).

Some 6.6% of parents say they wait until after school starts to begin shopping.

Below, additional key findings from the report, which was based on data from a survey of 1,000 parents of school-age children.

How They Shop

  • 62.9% of respondents plan to do most of their back-to-school shopping in-store.
  • 17.1% plan to do most of their shopping online via a computer; 6.6% online via a tablet; 4.8% online via a smartphone.

Consumer Confidence

  • 40.3% of respondents say they are somewhat confident about the current state of the economy.
  • 36.8% of respondents are not at all confident.
  • 14.7% say they are confident.
  • 8.2% are very confident.

Confidence Compared With 2013

  • 43.3% of respondents feel the economy is about the same this year compared with last year.
  • 27.1% feel the economy is better this year.
  • 20.1% feel the economy is worse this year.

For more highlights from the report, check out the infographic:

About the research: The report was based on data from a survey conducted in June 2014 of 1,000 US parents of school-age children.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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