Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science.

Moreover, of the 69% of companies that do personalize their sites, just 21% offer personalized offers to visitors.

A similar percentage (33%) of online retailers with annual marketing budgets under $1 million also do not personalize their websites; of the 67% that do, only 16% present personalized offers.

The most popular form of website personalization for large and small companies is product recommendations. Other common site personalization tactics include shopping cart reminders, displaying a customer's name, and social integrations.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji