Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, according to a recent report from MediaRadar.

Just over half (54%) of the advertisers in B2B email newsletters also buy in print, and slightly smaller proportion (47%) supplement their email newsletter campaigns with other digital buys.

The report was based on an analysis conducted between March 2013 and March 2014 of 2,905 B2B email newsletters and 19,915 advertisers.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji