The use of the most popular and highly rated digital analytics products varies by business size—with larger enterprises relying heavily on paid products and small businesses using primarily free tools—according to a recent report from TrustRadius.

The report selected digital analytics product leaders based two factors: the estimated number of companies within each segment using each tool (popularity by business size), and the average rating given to each product by users on the TrustRadius website (satisfaction/likelihood to recommend).

All ratings came from authenticated reviews by end-users of the software suites, and the report also incorporated feedback given by digital analytics users in 230 in-depth reviews.

Below, the top-ranked products by market segment: small businesses (fewer than 51 employees), midsize companies (51-500 employees), and enterprises (more than 500 employees).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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