Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
The report was based on data from email campaigns sent by 20 companies in the Internet Retailer Top 500, including Internet-based retailers (e.g., Amazon, Netflix) and brick-and-mortar stores with significant e-commerce operations (e.g., Macy's, Wal-Mart, Walgreens).
The data set was relatively small (418 emails total), so the analysis is more of a snapshot of current behavior rather than a comprehensive audit of all campaigns sent by the companies.
Below, key findings from the report.
Take the first step (it's free).
You may also like:
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
- COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
- What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?
- Best (And Worst) Email Signoffs During COVID-19 [Infographic]
- Five Ways to Supercharge Your Email Marketing [Infographic]