Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.

The report was based on data from 2.6 billion content shares of 1 million articles from 190 publishers over a six-month period. Shares were tracked across five major social networks: Facebook, Twitter, Google+, Pinterest, and LinkedIn.

Most publishers (94%) included in the study had fewer than 50 million shares in the time period examined, and 93% received fewer than 5,000 shares, on average, per article.

However, a few publishers were extremely efficient at promoting their articles and encouraging engagement; however, that success did not apply across all social networks.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji