The report was based on data from 2.6 billion content shares of 1 million articles from 190 publishers over a six-month period. Shares were tracked across five major social networks: Facebook, Twitter, Google+, Pinterest, and LinkedIn.
Most publishers (94%) included in the study had fewer than 50 million shares in the time period examined, and 93% received fewer than 5,000 shares, on average, per article.
However, a few publishers were extremely efficient at promoting their articles and encouraging engagement; however, that success did not apply across all social networks.
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