Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.
This reluctance to pay for digital media is true even for the "digital native" generation: 45% of the 16-24-year-olds surveyed say they spend money on any sort of digital content from publishers.
Below, additional key findings from the report, which was based on data from a survey of 4,000 consumers in the United States and United Kingdom.
Willingness to Pay
- Just 24% of respondents in the US say they are willing to pay to subscribe to exclusive content from digital publishers. In the UK this model is even less appealing: Only 7% of respondents say they would pay to subscribe.
- Moreover, only 11% of respondents say they are willing to pay on an ad hoc basis for this sort of content from online publishers.
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