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Should Stores Stay Open All Day on Thanksgiving?

by Ayaz Nanji  |  
November 26, 2014
  |  559 views

Half of Americans say stores' staying open for extended hours on Thanksgiving Day is a bad idea that detracts from the traditional celebration, according to a recent report from LoyaltyOne.

However, 33% say stores' staying open all day on Thanksgiving is a great idea that provides more time for holiday shopping.

An additional 17% are not sure whether staying open for the extended hours is good.

The report was based on data from a poll of 1,001 consumers in the United States.

Among the key differences in findings by demographic segment:

  • Millennials are much more open to the idea of stores' staying open for extended hours on Thanksgiving, with 50% of consumers age 18-24 saying it is a great idea and 48% of those age 25-34 saying the same.
  • 37% of men say being open all day on Thanksgiving is a great idea, compared with 29% of women.
  • Only 16% of consumers age 55 and older say that stores' staying open all day on Thanksgiving is a great idea.
  • 40% of consumers in the South say extended store hours on Thanksgiving are a great idea, compared with 32% in the West, 29% in the Midwest, and 26% in the Northeast.

About the research: The report was based on data from a poll of 1,001 consumers in the United States.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Fatma Sat Nov 29, 2014 via web

    Thank you Ayaz for this interesting result it clearly shows how the age has directly impact on consumer behavior because the mindset and the lifestyle between generations are totally different and will drive the consumer behavior to be different too.

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