Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2.
Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use.
Other frequently cited SEO tactics include keyword research/management (46% rate it as one of the most effective tactics), social media integration (28%), local search optimization (28%), frequent blogging (17%), and link-building (13%).
Just 2% of enterprise professionals say mobile optimization tactics are currently highly effective.
Below, additional key findings from the report, which was based on data from a survey of 45 professionals at companies with 1,000 or more employees (both B2B and B2C).
Most Difficult SEO Tactics
- 41% of respondents say link building is one of the most difficult SEO tactics to execute.
- 39% say keyword research/management is one of the most difficult to execute.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji