Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy.

Some 40% of advertisers in the US do not display the products showcased on-air at all on their desktop-accessible homepages; 15% show the products with compromised visibility; and 25% include the products as part of a rotating slideshow, the analysis found.

Advertisers in the UK and Germany, the other two markets examined in the report, are doing slightly better, with 22% and 25%, respectively, clearly showcasing products online.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji