The report was based on November social media data for 450 top global brands collected via Hootsuite's uberVU tool. Each brand was given a "Love List" score based on sentiment (how positive the social media conversations were), mentions (volume), and love (the percentage of conversations about each brand that included the word "love").
MTV took the top spot thanks to a boost from its EMA (European Music Awards) show that was held on November 9 in Scotland. The show had a high volume of social media engagement leading up to, during, and after the event. Moreover, the Artist on the Rise category winner was determined by a Twitter vote, leading to an additional spike in tweet volume.
Other top loved brands on social media in November included Friskies, Disney, Starbucks, Twitter, Chanel, The CW, Subway, Cheetos, and VH1.
The presence of Cheetos on the list seems to be mainly due to Katy Perry, the most followed person on Twitter, who dressed up as a cheese-flavored snack for Halloween.
For more insights from the report, check out the infographic:
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji