Some 94% of consumers say they have left a travel website before completing their booking, according to a recent report from SaleCycle.

The report was based on data from a survey of 1,000 global consumers who were asked questions about why they exit travel websites before completing air, hotel, cruise, package, and car reservations.

The top reason for abandoning online travel carts is feeling the need to do more research before committing to a purchase (39% of respondents). The second most cited reason is price, with 37% of respondents saying they exit because the cost is too high/they want to compare more.

Other commonly cited reasons for abandoning online travel carts include the need to check with other travelers (21% of respondents); the booking process is too long/complicated (13%); technical issues/lost connections (9%); and payment issues/lack of options (7%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji