Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven.

The report was based on 24 months of marketing activity (January 2013 through December 2014) for 8,800 B2C and B2B brands, including 7.2 billion combined interactions on 13.8 million pieces of content across seven digital marketing channels (blogs, Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn).

The analysis found the output of content per brand increased 78%, on average, from the start of 2013 to the end of 2014, but content engagement decreased 60%, on average. In other words, brands are generating a higher volume of content per channel, but individual pieces of content are receiving fewer interactions (clicks, likes, comments, favorites, retweets, etc.) per 1,000 followers.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji