The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.

The data came from a research series released last year by TrackMaven, including a Twitter report (based on 1.7 million tweets from 1,423 brand accounts), blog report (1.2 million posts from 4,618 brands), email report (93,000 emails from 2,000 email lists), Instagram report (accounts of Fortune 500 companies), and Facebook report (1.5 million from nearly 6,000 brand pages).

Key findings from the research include the following:

Instagram: The most popular day that brands post content to Instagram is Thursday, and the most popular time is between 1 PM and 2PM; the most effective day (i.e., with the highest engagement level) is Monday and the most effective time is between 8 AM and 9 AM (all times are US EST; days/times are b,ased on cumulative data with popularity/effectiveness varying from brand to brand).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji