Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How Marketers Grow Their Email Lists

by Ayaz Nanji  |  
February 2, 2015
  |  3,599 views

Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2.

The report was based on data from a global survey of 251 marketing, sales, and business professionals from various-sized companies, 71% of them B2B-focused, and 29% B2C.

Some 43% of survey respondents say requiring registration to access parts of their website is one of the most effective tactics they use to get email addresses, and 42% say requiring an email address to download certain content is one of the most effective tactics.

Other tactics commonly used by marketers to grow their email lists include promoting upcoming events (30% rate as one of the most effective tactics they use), social media (29%), the purchase process (22%), paid search campaigns (20%), email forward-to-a-friend (14%), and call center/in-store email capture (11%).


Below, additional key findings from the report.

Most Difficult Tactics

  • 40% of respondents say social media sharing is one of the most difficult tactics used for email list growth.
  • 39% say paid search is one of the most difficult tactics.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!