Adults in the United States plan to spend $54, on average, on Valentine's Day gifts this year, according to a recent report from

Some 70% of those buying gifts say they plan to spend less than $50; 16% plan to spend less than $100.

The men surveyed plan to spend more on gifts compared with the women surveyed ($61 vs. $47, on average).

The report was based on data from a survey of 1,000 adults living in the United States. Some 59% of respondents say they plan to celebrate Valentine's Day this year.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji