Some 66% of B2B leaders view their efforts as somewhat successful, and just 7% say inbound marketing has not helped their business at all.
The report was based on data from a survey of 270 B2B businesspeople (40% C-suite leaders, 32% VPs/directors/managers, 28% other) from around the world (75% North America, 15% Europe, 10% other).
Below, additional key findings from the report.
Content creation is rated as both the most effective inbound tactic and the most difficult to execute.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji