The report was based on data from billions of online conversations that occurred last year about 800 top brands. The top 50 brands were then ranked based on a combination of popularity (volume of conversations) and sentiment (how positive the conversations were).
Google claimed the top spot thanks to the high volume of conversations about the brand (718 million posts) as well as the generally positive sentiment of those interactions (69% were positive). Twitter ranked second, followed by Facebook.
Online chatter about Apple (No. 4) spiked in September and October, during the launch of the iPhone 6. However, total conversations about the brand were down 32% from 2013.
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