Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force.

The report was based on data from an annual survey of more than 12,700 consumers in the United States who were asked to rate their satisfaction with their last experience at a given restaurant chain and their likelihood to recommend it to others. Each restaurant brand was assigned a Composite Loyalty Index score based on service, food quality, and value.

Papa Murphy's, which differentiates itself by making pizzas for customers to take home and bake themselves, ranked first thanks to high food quality, healthiness, speedy service, and cleanliness ratings. Pizza Ranch ranked second, followed by Papa John's, Domino's, and CiCi's Pizza.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji