Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.

Millennials report getting 74% of their news online on average, with little variation by age or other demographic factors, the survey found.

The study was conducted as part of a collaboration between the American Press Institute and the Associated Press-NORC Center for Public Affairs Research; it included two components—a survey of 1,046 adults in the United States age 18 to 34 and interviews with small friend groups of millennials. "News" was defined by the researchers as "information that you need to understand the world around you"—including stories about sports, traffic, weather, current events, business, politics, and entertainment.

Some 64% of millennials say they go online to "keep up with what's going on in the world"; this ranks as the fourth most popular digital activity after checking and sending email (72%), keeping up with what friends are doing (71%), and streaming music/TV/movies (68%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji