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More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a recent report from The Creative Group.

Some 39% of marketers say they are collaborating about the same with IT executives compared with three years ago, and only 3% say they are collaborating less closely.

On the other side, 33% of chief information officers (CIOs) say they are collaborating more closely with their marketing counterparts compared with three years ago, 37% say they are collaborating the same amount, and 5% say they are collaborating less closely.

Nearly a quarter (23%) of CIOs surveyed say they are unsure about the level of collaboration or do not work with any marketing and advertising executives.

Asked to name the biggest barrier to IT-Marketing collaboration, the top response among both advertising/marketing executives and CIOs was communication. Project logistics is also a significant challenge, according to both sets of respondents.

Check out the infographic for more insights from the report, which was based on data from a survey of 400 advertising and marketing executives and 2,400 CIOs from US companies with 100 or more employees in 24 metropolitan areas.

About the research: The report was based on data from a survey of 400 advertising and marketing executives and 2,400 CIOs from US companies with 100 or more employees in 24 metropolitan areas.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji