Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift.

The report was based on data from a survey conducted between March 25 and April 2 among 293 digital marketers across a variety of industries, including retail, travel, and automotive.

Just over half (52%) of respondents say they think their search rankings and their organic traffic will be affected by Google's update.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji