Millennials, Gen Xers, and Baby Boomers consider the smartphone their favorite tech device, whereas seniors are most fond of flatscreen TVs, according to a report from Deloitte.

The Digital Democracy Survey examines the generational technology preferences of more than 2,000 consumers age 14 and older in the United States; respondents were categorized as Trailing Millennials (age 14-25), Leading Millennials (26-31), Generation Xers (32-48), Baby Boomers (49-67), and Matures (68+).

Three-quarters or more of Trailing Millennials (76%), Leading Millennials (78%), Gen Xers (79%), and Baby Boomers (75%) say their smartphone is one of their three most valued tech devices.

Some 80% of Matures say their flatscreen television is one of their three most valued tech devices, whereas only 40% of Trailing Millennials say the same.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji