Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services.

The report was based on data from an online survey of 1,012 marketers conducted between November 10 and December 7, 2014. Responses were collected from marketers from around the world.

Some 32% of respondents say the lack of a single customer view is a top challenge to their cross-channel marketing efforts. Other top challenges include technology limitations (31% of respondents cite) and organizational structure (31%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji