Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.

The report was based on data from a survey of 286 marketing, sales, and business professionals from around the world (71%, B2B-focused; 29%, B2C).

Some 72% of respondents say content creation is one of the most effective SEO tactics they employ; other top tactics are keyword/phrase research (48% cite), frequent website updating (34%), and relevant link building (33%).

Below, additional key findings from the report.

Most Challenging Tactics

  • 52% of respondents say relevant link-building is one of the most difficult SEO tactics they employ.
  • 46% say relevant content creation is one of the most difficult tactics.

Most Useful Metrics

  • 54% of respondents say website traffic is one of the most useful metrics for measuring SEO performance.
  • 50% say leads generated is one of the most useful metrics.

Challenges

  • 40% of respondents say changing search algorithms is one of the biggest obstacles to SEO success.
  • 38% say budget constraints is one of the biggest obstacles.

About the research: The report was based on data from a survey of 286 marketing, sales, and business professionals from around the world (71% B2B-focused; 29% B2C)

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji