The report was based on data from a survey of 286 marketing, sales, and business professionals from around the world (71%, B2B-focused; 29%, B2C).
Some 72% of respondents say content creation is one of the most effective SEO tactics they employ; other top tactics are keyword/phrase research (48% cite), frequent website updating (34%), and relevant link building (33%).
Below, additional key findings from the report.
Most Challenging Tactics
- 52% of respondents say relevant link-building is one of the most difficult SEO tactics they employ.
- 46% say relevant content creation is one of the most difficult tactics.
Most Useful Metrics
- 54% of respondents say website traffic is one of the most useful metrics for measuring SEO performance.
- 50% say leads generated is one of the most useful metrics.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji