Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.

The report was based on data from a survey of 286 marketing, sales, and business professionals from around the world (71%, B2B-focused; 29%, B2C).

Some 72% of respondents say content creation is one of the most effective SEO tactics they employ; other top tactics are keyword/phrase research (48% cite), frequent website updating (34%), and relevant link building (33%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji