How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Do bloggers most like to partner with brands, agencies, or third-party networks ?

To find out, GroupHigh recently surveyed 4,000 bloggers who are regularly being approached by brands and agencies. Respondents were asked for feedback on their current marketing relationships and what they would like to see in the future.

Below, key findings from the report.

Vetting Bloggers

  • 87% of the bloggers surveyed say marketers are asking for links to their social profiles as well as data on the size of their following before starting partnerships.
  • 75% are being asked for verified traffic data.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji