Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown.

The report was based on data from a survey of 400 marketers at brands, media companies, and agencies.

Finding ways to use Big Data well was cited as the most important digital opportunity by 19% of brand marketers, 10% of marketers at media companies, and 13% of agency marketers.

The other top opportunities cited by respondents were multi-screen marketing, breaking down social and mobile silos, optimizing the role of video, and location-based marketing.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji