The report was based on data from a survey of 400 marketers at brands, media companies, and agencies.
Finding ways to use Big Data well was cited as the most important digital opportunity by 19% of brand marketers, 10% of marketers at media companies, and 13% of agency marketers.
The other top opportunities cited by respondents were multi-screen marketing, breaking down social and mobile silos, optimizing the role of video, and location-based marketing.
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