The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital.

The report was based on data from the annual reports of publicly traded companies with year-over-year growth in 2014.

Companies in certain industries—such as SaaS and social media—tend to be big spenders on marketing and sales in relation to revenue, the analysis found.

For example, Salesforce invests 53% of revenue into sales and marketing, and Twitter invests 44%.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji