Are enterprise-level companies creating content pieces that are grammatically accurate and easy to read?
The content of each company was assessed based on two criteria: Quality (how many errors each piece contained on average per 1,000 words, as well as whether it followed 62 core writing practices), and clarity (sentence length, structural complexity, word choice, etc.).
Only one in five (19%) of the companies examined is creating consistent, high-quality content, according to the analysis.
Take the first step (it's free).
You may also like:
- The State of Webinars: Length, Engagement, and Feature Trends [Infographic]
- Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
- Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage
- How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19
- Social Distancing Is Changing the Way We Write. That's a Problem.