How do the digital content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?

To find out, Fractl and BuzzStream surveyed 1,200 adults on how much digital content they engage with, when they look at content, which devices they use most frequently for content consumption, and whether they prefer short-form or long-form content.

The generations were defined by the researchers as follows: Millennials (born 1977-1995), Generation Xers (born 1965-1976), and Baby Boomers (born 1946-1964).

Below, key findings from the report.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji