Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and Geoscape.

The report was based on data from a survey of 150 senior marketing leaders in the United States.

Some 51% of respondents say their organization has multicultural initiatives in place, and 49% say their organization does not.

 

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji