Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and Geoscape.
The report was based on data from a survey of 150 senior marketing leaders in the United States.
Some 51% of respondents say their organization has multicultural initiatives in place, and 49% say their organization does not.
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