The report was based on data from an analysis of the more than 100 billion emails sent in 2014 and 2015 by more than 650,000 global Constant Contact clients. The campaigns were sent by businesses in wide range of B2B and B2C industries and nonprofit groups.
Below, key findings from the report.
Campaigns sent to 35 or fewer subscribers, suggesting segmentation, have the highest open rate on average (55%), far exceeding the the overall average open rate for all emails examined (22%).
In contrast, campaigns sent to more than 7,500 subscribers average a 14% open rate.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji