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The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from Bing Ads Industry Insights.

The report was based on Bing online search data collected across all device types between September 1 and October 7, 2015.

The second most searched-for specific costume on Bing is a Minion, followed by Wonder Woman, Poison Ivy, and Maleficent.

The most popular general costume-related searches are Halloween costumes, Halloween costumes women, Party City Halloween costumes, baby costumes, and costumes.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji