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How Businesses Discover and Purchase Marketing Technologies

by Ayaz Nanji  |  
October 28, 2015
  |  1,298 views

How do marketers discover, research, and evaluate marketing technologies?

To find out, in June 2015 Walker Sands Communications surveyed 313 marketers based in the United States. Respondents work for a range of company sizes (29% at businesses with fewer than 50 employees; 17% at enterprises with 5000+ employees) and hold titles at all levels (31% coordinator/specialist, 28% manager, 21% vice-president, 5% CMO, 16% other).

Below, key findings from the report.

Discovery

Some 30% of respondents say they learn about marketing technology from peers; 20% discover new technologies via media outlets/blogs.


Forbes is the most popular media outlet for learning about marketing technologies and industry news (44% of respondents read); Wired is next (37% read), followed by the Wall Street Journal (35%).


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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