How do marketers discover, research, and evaluate marketing technologies?
To find out, in June 2015 Walker Sands Communications surveyed 313 marketers based in the United States. Respondents work for a range of company sizes (29% at businesses with fewer than 50 employees; 17% at enterprises with 5000+ employees) and hold titles at all levels (31% coordinator/specialist, 28% manager, 21% vice-president, 5% CMO, 16% other).
Below, key findings from the report.
Some 30% of respondents say they learn about marketing technology from peers; 20% discover new technologies via media outlets/blogs.
Forbes is the most popular media outlet for learning about marketing technologies and industry news (44% of respondents read); Wired is next (37% read), followed by the Wall Street Journal (35%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji