The report was based on data from a survey of 3,000 people in the United States and United Kingdom. Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable.
Nike is the most memorable of the logos examined (16% of respondents cited it), followed by Apple (15.6%), McDonald's (11.1%), and Coca-Cola (9.7%):
Take the first step (it's free).
You may also like:
- Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'
- Six Naming Trends to Help Your Brand or Product Stand Out in 2019
- What Consumers Associate With the Apple, Facebook, and Google Brands
- How Important Are Online Reviews for Local Businesses?
- Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)