Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale.

The report was based on data from a survey of 3,000 people in the United States and United Kingdom. Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable.

Nike is the most memorable of the logos examined (16% of respondents cited it), followed by Apple (15.6%), McDonald's (11.1%), and Coca-Cola (9.7%):

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji