The report was based on data from a survey of 5,247 C-suite executives (CEOs, CFOs, CHROs, CIOs, CMOs, and COOs) from more than 70 countries. Respondents—most of whom were interviewed face-to-face—work for a wide range of large public and private enterprises.
Technology is seen as having the biggest impact on the competitive landscape, followed by market factors (cited by 71% of respondents), regulatory concerns (55%), and macro-economic factors (51%).
Below, additional key findings from the report.
Executives say cloud computing, mobile, and the Internet of Things (IoT) will be the most important technologies in the near term.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji