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Data-Driven Marketing: Top Objectives and Challenges

by Ayaz Nanji  |  
November 24, 2015

Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2.

The report was based on data from a survey of 234 marketing, sales, and business professionals from around the world.

Some 60% respondents say creating more personalized customer experiences is an important objective of using data as part of their marketing efforts; 51% say measuring data-driven ROI is a top goal.

Below, additional key findings from the report.

Top Obstacles

More than half (59%) of respondents say poor data quality is a top obstacle to their data-driven marketing efforts; 51% say integration across platforms is a major challenge.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Rebecca Wright Tue Nov 24, 2015 via web

    In data driven marketing objectives are very much important to know in the first place to have a lead to your purpose.This blog is amazing.

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