Men are more likely to share online content pieces that are shorter in length, have the potential to spark debate, and are about timely topics, according to a recent report from Apester.

The report was based data from over 250 million monthly pageviews, engagements, and social media shares of content from major online publishers.

The researchers examined which types of content were most often shared on male-orientated websites compared with female-oriented websites.

The content pieces shared most by men on the sites examined were about timely topics like sports (48% of shares) and world affairs (22%), the analysis found.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji