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Content Types Men Share Most

by Ayaz Nanji  |  
December 8, 2015
  |  2,047 views

Men are more likely to share online content pieces that are shorter in length, have the potential to spark debate, and are about timely topics, according to a recent report from Apester.

The report was based data from over 250 million monthly pageviews, engagements, and social media shares of content from major online publishers.

The researchers examined which types of content were most often shared on male-orientated websites compared with female-oriented websites.

The content pieces shared most by men on the sites examined were about timely topics like sports (48% of shares) and world affairs (22%), the analysis found.


The most shared articles on the male-oriented websites examined were 17% shorter, on average, and 24% shorter than the average article length on female-oriented sites.

The most shared online quizzes by men had 19% fewer answers, on average, than other quizzes on the same sites.

The most popular quizzes with men had shorter questions, on average, than the most popular quizzes with women (7 words vs. 9 words).


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Ravi Jay Tue Dec 8, 2015 via web

    The data collected is very interesting. I wonderful how it will be used, and if gender will be a factor when selecting content developers/copywriters?

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