B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.
The report was based on data from a survey conducted in November 2015 of 137 North American business and marketing executives. Organizations were grouped into self-reported groups: those exceeding annual revenue goals, meeting revenue goals, and missing revenue goals.
Only 29% of survey respondents say at least half their organization can describe the buyer personas that have been developed; just 8% think at least three-quarters of their organization can do so.
Below, additional key findings from the report.
Take the first step (it's free).
You may also like:
- How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
- The Top Challenges Facing In-House Creative Teams
- How to Get Marketers to Think Like Salespeople... and Vice Versa
- The Key to Effective Direct Mail Marketing
- The Technologies That Are Disrupting Digital Marketing [Infographic]