B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.
The report was based on data from a survey conducted in November 2015 of 137 North American business and marketing executives. Organizations were grouped into self-reported groups: those exceeding annual revenue goals, meeting revenue goals, and missing revenue goals.
Only 29% of survey respondents say at least half their organization can describe the buyer personas that have been developed; just 8% think at least three-quarters of their organization can do so.
Below, additional key findings from the report.
Take the first step (it's free).
You may also like:
- 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO]
- Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
- How to Heat Up Marketing Impact With Data-Driven Personas
- What Online Shoppers Want--and How You Can Provide It [Infographic]
- Five Tips for Retailers to Win at Marketing in a Booming Economy