The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and spikes during the first two weeks of February, according to a recent report from Bing.
Searches related to Valentine's Day gifts begin to rise the last week of January and hit their peak the week of the holiday, the analysis found.
Some 40% of Bing Valentine’s searches include "gift" as a keyword.
The most popular generic gift categories (excluding brand names) searched for are jewelry, gift cards, and flowers.
About the research: The report was based on internal Microsoft Bing data for January and February 2015. The researchers examined volume and keyword data from Bing Ads, the company's paid search product.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji