Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Which industries have the highest open, click-to-open, and click-through email rates (among other email statistics)? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical?

To find out, GetResponse, Holistic Email Marketing, and Smart Insights surveyed 1,831 global email marketers who work for companies in 15 major industries; most (68%) respondents have senior roles within their organization, holding titles such as CEO, director, owner, department head, or manager of marketing, digital marketing, or e-commerce.

Below, key email statistics and findings from the report.

Key Metrics by Industry

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji