Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center.

The report was based on data from a survey of adults in 40 countries (a combination of developing and advanced economies); smartphone users were automatically included in the Internet user data set.

The median rate of Internet access around the world is 67%, the analysis found, with overall usage increases being driven by large emerging economies such as Malaysia, Brazil, and China.

However, a large gap remains between developing and advanced economies: A median of 54% of adults in emerging economies use the Internet compared with 87% in advanced economies.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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Twitter: @ayaznanji