The report was based on data from a 1Q16 survey of 10,000 US consumers. Respondents were asked to rate their recent interactions with 294 companies across 20 industries.
Each brand was assigned a Temkin Experience Rating (TxR) based three dimensions: success, effort, and emotion.
Publix and H-E-B earned the highest ratings for success from consumers; Publix, O’Reilly Auto Parts, True Value, and Save-a Lot earned the highest ratings for effort; Publix, Chick-fil-A, and Residence Inn earned the top marks for emotion.
Fujitsu was the lowest-rated company overall by respondents, followed by Health Net, Dollar, and Comcast.
About the research: The report was based on data from a 1Q16 survey of 10,000 US consumers.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji