Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics.
The report was based on Adroll data from the United States. The researchers examined the aggregate click-through-rate (CTR) for every state and 100 major cities; each location was assigned an a click-through index score between 1 (least likely to click on ads) and 10 (most likely to click on ads).
People in the South—particularly in Georgia, Alabama, South Carolina, Mississippi, and Louisiana—click on ads at higher rates than those in the West, the analysis found.
Mississippi has the highest average CTR, followed by Delaware. Utah and New Hampshire have the lowest average CTRs.
People in Columbus, Ohio, and Detroit, Michigan, are most likely to click on digital ads. Residents of tech hubs such as Sunnyvale, Santa Clara, San Francisco, and Seattle are among those least likely to click on ads.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji