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Do People Watch Long Videos on Smartphones?

by Ayaz Nanji  |  
March 24, 2016

Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.

The report was based on 4Q15 anonymized online video metrics from Ooyala's customer base, which includes global media outlets such as ESPN, Univision, Sky Sports, Foxtel, NBCUniversal, RTL, M6, TV4 and Mediacorp.

Some 69% of videos streamed on smartphones are shorter than 10 minutes in length, the analysis found.

In contrast, the majority (54%) of video content watched on tablets is longer than 10 minutes.

On Internet-connected televisions, some 74% of all online videos streamed are long-form.

Mobile video plays (phone and tablet) accounted for 46% of all 4Q15 streams examined by Ooyala, up from 34% in 4Q14 and 17% in 4Q13.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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