How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
To find out, Sacunas conducted a survey in July 2015 of 1,469 employees in the United States who were born between 1979 and 1995 (age 20-35 at the time of the survey). Respondents were asked questions about B2B buying decisions within (or for) their company.
Some 73% of respondents say they are involved in a product/service B2B purchase decision-making process at their company.
Decision-making responsibilities increase with age, the survey found: Roughly two-thirds (67%) of Millennials age 20-24 report being involved in a purchase process, compared with 72% of Millennials age 25-29 and 77% of those age 30-35.
Take the first step (it's free).
You may also like:
- Three Creative Habits to Inspire You and Make You More Productive [Infographic]
- Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts
- Five Surefire Ways to Boost Your B2B Marketing Content's Readership
- Why Testimonials Are B2B Companies' Most Important Marketing Tool
- An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends