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More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.

The report was based on data from a survey of 73 owners, partners, and C-level executives at companies in the United States (68% B2B-focused, 15% B2C, 16% mixed).

Some 56% of respondents say their company's digital marketing efforts are somewhat successful, 22% say they are very successful, and 22% say they are not successful.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji